One of the best ways to expand your popularity and get people to know about you and aware of your online presence is to market through email. You want to have the option to give people updates about your site and let them know what is new with what you’re doing, so look through this article and see how you can do that.
The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.
If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Use a couple of different subject lines to test which one has a better response. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
For your email marketing campaigns to be truly effective, every message needs a clear call to action. For example, if you are promoting a new product then you should encourage customers to go directly to that product’s page. On the other hand, if you are promoting a new sale then you should clearly explain how customers can take advantage of that sale.
Clearly posting an unsubscribe link is recommended. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
You don’t want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
An email subscription form should provide subscribers with information about what they will receive. Tell people how many and what kinds of messages they’re signing up to receive. This will help subscribers that are new know what to expect.
Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.
Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.
Be persistent. Studies show that it takes a minimum of 7 to 8 impressions before your advertisements will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks, and assume they will not buy your product or even click your links for several iterations of messages.
Now that you have a better idea about what you should be thinking about when it comes to email marketing you should now start brainstorming ideas of how you want to get going. Use the knowledge from this article as well as outside resources to successfully market yourself so that you can reach the level of success you hope to achieve.