A great way to build more fans for your site or sites is to market through email. You can send out emails to people about updates that you have on your site or just a general greeting in general. There is a lot when it comes to emailing marketing so go ahead and read through this article to see what you can learn about the subject.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
It is important that you obtain subscriber consent before you begin emailing them. Spam emails will diminish your credibility within your customer base. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.
Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Automatically unsubscribe customers who don’t respond to your marketing materials after a certain number of emails. If your customers aren’t responding to your emails anymore, they most likely have lost interest in your newsletter but aren’t annoyed enough by it yet to unsubscribe. By unsubscribing them, you avoid generating bad feelings that could hurt your business.
Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.
Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they’re looking for. Consumer products sell best when advertised through words such as “new”, while informational products sell better when combined with words like “advice”. Always be sure you know what your audience is looking for and word your copy accordingly.
Have an exit strategy for customers that stop responding to your mailings. If a customer is no longer interested in the products you have to sell, they’re going to be irritated and even angered by continued contact. Determine a number of messages or a length of time that you’ll keep sending messages, then if the customer doesn’t respond, remove them from your mailing list.
You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.
Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.
One tip to enhance your e-mail marketing campaign is to send out regular updates to your customer base, even if not much is happening in your business. These regular updates can be short and sweet. They remind your customers that you are staying busy and want to keep in contact with them.
After about nine months, ask your subscribers to re-confirm their wishes to receive emails from you. Retention can be tricky, but those on your email list will appreciate you asking, and will be less likely to unsubscribe. The re-confirmation process will also let you know which readers are loyal to you.
When developing your emails, remember to make the best use of your subject lines. This is what will capture a reader’s attention and give a first impression that will encourage them to read on. Your subject lines should be the most well thought-out part of your email, so investing time in them will never be wasted.
Now that you have read a great deal about email marketing you should feel a lot more confident on how the subject can help you become successful. You want to go into a subject like this thinking positive because when you do that and apply all that you learned success comes with ease.