The internet has revolutionized how business is done and email marketing in one of those exciting new innovations. Email marketing can be one of the most effective ways to reach customers and to offer them special deals and information. The information and tips in this article can help you use email marketing to bring new life to your business.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
Be sure you proofread your emails before you send them. The content of your emails, from subject to footer, must be typo-free and properly written. You should also test the email’s layout to make sure everything shows up correctly. Test links that you include in your email to be sure they are working.
Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Try and make all of your messages sound personal when you send out mass amounts of emails marketing. This will make it more likely that customers will read each message without growing bored of the same old content. Your customers will also respond more favorably if the message is from the president or CEO of the company.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
The subject is one of the most important parts of your e-mail. If you do not have a subject that immediately grabs the reader’s attention, it is likely that they will not bother to read the e-mail at all. The best written e-mails can be completely worthless without a compelling subject. Make sure that all of your subjects are great!
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
Be persistent. Studies show that it takes a minimum of 7 to 8 impressions before your advertisements will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks, and assume they will not buy your product or even click your links for several iterations of messages.
If one of your customers is not happy with your products or services, you could send a follow-up email to this person that apologizes to them. Include a link on the email that tells this person to click on it in order to listen to the apology with their own ears. The concluding postscript could inform them that they can get a free sample by clicking on the provided link.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Do not depend on images too much. Images can enhance the look of an email; however, the information in your message should be readable, even if the images are not displayed. Many clients will disable images from new email senders for security reasons. You need to ensure that your message will come across clearly whether they see the images or not.
Make full use of passive feedback in your email marketing campaign. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why.
It is a proven fact that the internet has brought about many revolutionary changes to the business world. Email marketing has become one of the easiest and mot effective ways to reach customers and offer them deals and updates. Use the tips and hints from the article above to make sure that your emails give you and your customers what they want.